We sharpened the profile of the brand and adapted it for a global audience
In a Power of One collaboration with the GIGI team, we lay the foundation for further development of the
brand communication. Our work included the brand model, with purpose, positioning statement and tonality,
as well as the brand story and target group personas.
Initially, focus groups were used to gain a deep understanding of the target groups.
Together with the client’s team, basic avenues for improving the positioning were developed in a
collaborative session, and then they were finalised.
Unique positioning for the GIGI Wear brand through a user centered online store.